Monday, February 15, 2010

Analyze Existing Website part 1

Vintage Revival Jewelry

The first analysis that I composed was of a jewelry website entailing broken china jewelry designed out of antique dishes and set in sterling silver. The home page of the website was very visually appealing showing a piece of the jewelry in the background with the name of the company in black vintage text. All of the information as far as contact was concerned is placed at the bottom of the page not quite sure if that’s an ideal place to put the contact information, however it was there.

As far as configuring my way through the website the home page was very neatly laid out, however there was some unnecessary text evolving the company that was entirely to wordy. I found myself skimming over the words verses reading thoroughly to obtain the information. Also when laying the mouse on top of the specific category the viewer wished to see the mouse forms into the blinking cursor as if that was a space used to type instead of a link. That was a bit confusing.

When observing some of the product for example the broken china earrings only two options we’re available for my viewing, not to good for business. Also, if the desire to order an item or multiple items came about the difficulty of the process would irritate a consumer such as me. There is no shopping cart to store these treasures instead the consumer must write down the ID number of the piece of jewelry and then place the ID number in a specific order number box when they have completed their shopping trip. However, that is not stated when observing these jewels the viewer must click the how to order link and follow the step by step process.

They do however post their accomplishments which do allow the consumer to put forth an amount of trust in this heinously engineered website. Unfortunately this website does need some work, due to the fact that not the entire product is available for viewing, and navigating is near impossible unless you are the individual that designed this contraption. The good thing is that this site is visually appealing, and has an interesting product.

http://www.vintagerevival.com/index.shtml

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