Campaign for Dove

In Advertising we viewed some videos and articles in regards to the Dove Real Beauty Campaign. This campaign that Dove is advertising is an effort to show women that these ads with women on billboards and magazines are touched up to an extreme. What this does to self-esteem is quite damaging, so as somewhat of retaliation against extreme touch up Dove displayed ads portraying natural beauty. Dove used older models that had long since grayed, overweight models, and more to show women that these little things called imperfections are just the thing that does make women beautiful.

I chose this ad because its wonderful to see older women in advertisements, and she's naked which is invigorating to see the amount of self-confidence she has. This brings me to a certain sign in the ad. The signifier is nudity. The signified is the artistic expression this has been depicted in various works of art through out history. The state of being naked shows freedom, comfort, confidence, and beauty, which really works for this Dove campaign.