Thursday, February 17, 2011

Under Construction





I understand with advertising sometimes less is more, and with this particular portion of our campaign I think less color is in order. The peacock ad is intended for both boys and girls, and in our other ads the tone of the colors were soft. In this ad the colors are loud, and in your face. If the hue of the entire ad was toned down to a softer tone the image would be more appealing visually.

I noticed some of the other ads in class displayed information about features the phone came with. Since visually we have a lot going on I wasn't sure if that was entirely necessary to display more type, or if we could just place a fake hyperlink along the bottom of the page for more information about the phone.

All in all the main improvement for this campaign would be to adjust the color of the peacock ad to more of a gray tone.

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