Blog 6 Music Video Danto Criteria

For this assignment I watched Katy Perry's E.T. ft. Kanye West. I chose to use Danto's criteria from the director's commentary file. I chose to use this criteria because the video is called E.T. and the criteria is relating to others.

This video relates to its viewers by sending subliminal messages of scens from nature to keep their attention engaged. While this video is very visually appealing using the brief clips of scenes that are in a way unrelated to the video keeps the viewer interested.

By amplifying movements of the video and interchanging realistic scenes with scenes from outer space the music video relates to the viewer. Also, the music and the video work together to increase the amplification of viewing by displaying the nature scenes when leading up to the chorus just when the music begins to amplify.