As stated in your book, “the ways we express our world become the ways we perceive it.” And the way the world works now is satisfaction must be delivered immediately. This also affects us in the way we view music videos. It used to be that one television show offered music videos, and viewers had wait patiently, or anxiously, for their desired music video to air. Now we simply whip out our cellphones to show the new music video of the week or turn on a computer. Either way of viewing the music video be it cellphone or computer individuals can access their desired music video with the touch of a button.
That said N.E.R.D’s music video “Hot and Fun” is an example of the way we express the world now that we live in a satisfaction guaranteed environment. The video is visually appealing with colors and words flashing all about the screen, but the message that this video sends to me is the fact that a large number of women are in need of “Hot and Fun”. These women need satisfaction now, so they pack suitcases, in the middle of the desert mind you, and flock to this gathering around a bond fire. That pretty much sums up the video, oh and they wear fur…in the desert.
All in all I did enjoy this music video, but with the way our expressiveness has changed over the years music television is no longer the link to music video. That may not be true in some circumstances, but in my case I use YouTube to view music videos. We as a society no longer desire to wait, be it waiting for a stoplight or an Internet connection. We need satisfaction now, and personally I feel that MTV cannot offer that degree of satisfaction.
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