Music Video and Style Chapter 5

In music videos we are in fact advertising a product, this product mostly being the music that the band is playing, which leads to style. Not only is the advertising of music a large portion of the video itself, but also the video in general advertises. The contrast/hue of the video is advertising to the viewer a mood, and the music backs this mood through out the video. For example, if the selected song focuses on intense electric guitar and heavy drums the contrast of the video could be darker, and thus setting the mood for the video.

Also, in the music video the setting of the video adds to the style and further adds to the mood. For example, an open field gives the viewer an essence of freedom while an enclosed space such as a small room or closet will give the viewer a feeling of entrapment. The style of music videos differs in each genre; however, collectively they are all advertising the same thing, the artist. A music video is an aesthetic process that tells a story of style and mood, from the music to the clothing of the artist(s).

Chapter five teaches me that style has an effect on the viewer on more ways than just the video itself. It's everything that makes the video, the camera lens, angles, music etc. Even at a rock concert a style is portrayed. All in all, "style is not only about taste and/or being in style, but a way of relating to and engaging with our environment (Williams pg. 92).