Color! That's what's happenin'

A small company by the name of Three Legged Legs produced this fascinating video that really and truly moves. The title of this exciting little opus is "Havaianas Foot Nap". Foot nap allows the viewer to go into the mind of a foot when it falls asleep. The colors in this video are beyond aesthetically pleasing, they're mind-blowing.

In the first shot of the video the viewer is face to face with multiple hues of red, yellow, and orange. A good choice when grabbing ones attention since the color red is psychologically proven to stimulate the senses. Through out the video we are faced with a multi colored overdose, which is not a bad thing since color can add dimension to a design. For example, when the dreaming foot is flying through the junge scene we can see green trees but by using green's complementary color red, for what I assume to be the canopy of the jungle, the scene gains depth.

Havaianas | Foot Nap from three legged legs on Vimeo.

The second video I came across was not as visually stimulating as the previous one; however, it does show how color can crate dimensions. This video focuses on cells, and the space around them. The creator uses the color grey around red and yellow, this allows the warmer colors of the cell to be seen in the foreground, thus adding dimension. Through out the video the viewer is exposed to reds and yellows, and in the last shot of the video a green cell emerges. This is similar to the Poynter exercise using simultaneous contrast, but instead of closing your eyes and seeing this contrast the creator of the video does it for you. The movement in the video is similar to the first video in allowing the viewer to become aware of the depth throughout the video. The designer has also integrated the warm colors in the beginning, like the first video, to stimulate the viewer and ending with a cool color to slow stimulation and ultimately ending the vide generously.



Created by: acedefunk