Photo by Neil and Kathy Carey
Guinness beer advertisements are full of optimism for the consumer, and display that through the smooth taste of Guinness many things are possible. Since this beer has been around since 1759 they most likely understand what the consumer needs through their taste buds. For example, this ad claims that the consumer will gain power by drinking a Guinness. This shows the confidence in Guinness's advertising, that their product has the capabilities to give you the energy you crave. Other advertisements state that a consumer can drink a Guinness for strength, and others say that the beverage is actually good for you. Also, many of Guinness's advertisements had animals in them, like the toucan, a seal, a lobster, and many more. This is what made the advertisements so different by portraying health and strength through little critters and happy humans. What more could a consumer ask for?
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